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OFFER YOUR CUSTOMERS 
PEACE OF MIND

With Shoe Guard Protection Plans

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WHY PARTNER WITH SHOE GUARD?

Life happens—and when it does, your customers will thank you for offering Shoe Guard Protection. Our protection plans cover common mishaps, product failures, and other unexpected wear and tear scenarios. Designed to work seamlessly at the point of sale, Shoe Guard helps retailers build trust, reduce returns, and encourage repeat business.

Research Supports Strong Appeal for Additional Coverage with Accidental Damage Protection

78%

Percentage of consumers who say they have experienced footwear damage / breakage within the first year of ownership.

82%

Percentage of consumers who responded positively to purchasing additional coverage which included accidental damage protection.

68%

Percentage of respondents who state they are more likely to shop at a retailer who offers additional product protection.

Survey Sampling International SSI 2200 Respondents - July 2022.

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PROTECT AGAINST
THE UNEXPECTED 

with Shoe Guard Protection

COVERAGE THAT 
MATTERS

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✓ Athletic Shoes
✓ Sneakers
✓ Casual Shoes
✓ Dress Shoes
✓ Outdoor Footwear
✓ Slippers

✓ Boots 
✓ Flats 
✓ Loafers 
✓ Pumps 
✓ Sandals

WHAT YOUR CUSTOMER GET

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Product-specific damage coverage.

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24/7 online claims support.

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No hidden fees or deductibles.

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Backed by New Leaf Service Contracts.

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Your customers are covered by a proven industry leader in protection plans.

*Limitations and exclusions apply. See terms and conditions for full service agreement details. This brochure provides a summary of coverage under this Service Plan. For full terms and conditions read this document

BENEFITS TO THE RETAILER

Low Prices

Offer your customers a low-priced, accidental damage protection plan on all styles footwear 100% consignment model – no open to buy dollars used and no inventory to manage.

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Revenue

Brand new source of revenue – drives average transaction value.

Increase Your Margin

Generates incremental gross margin – Shoe Guard generates 45% - 50% gross profit margin.

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Increase Satisfaction

Reduce product returns and increase customer post sale satisfaction.

Loyal Customers

High perceived value makes this a perfect addition for customer loyalty programs.

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Stay Connected

Stay connected with your customer- drives capture of customer information, specifically email addresses.

Let’s talk about how Shoe Guard Protection can fit into your retail offering.

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Protected Against The Unexpected

Filing a Claim is Simple:

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File a Claim

Customer submits a claim online or through our contact center.

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Claim is Approved

Claims are typically reviewed within 1–2 business days. Coverage is verified and approval is confirmed.

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Receive a Replacement

Customer receives a replacement pair of shoes or an eGift card — fast and convenient.

SERVICE ON DEMAND

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Phone & Email

Multiple Call Centers; Dedicated Support Agents; Over 75.000 Service Interactions Monthly; Dynamic Automated Reporting; 100% Call and Data Recording; True Multi-Lingual Support.

Online & Mobile

Available 24/7; Register Protection Plan; File a Claim; Claim Status Updates; Chat with a Support Agent; SMS Text Messaging.

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Retailers, Buying Groups and 
Associations are Joining

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Retailers Currently Offering Shoe Guard

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READY TO ENROLL?

Let’s talk about how Shoe Guard Protection can fit into your retail offering. Fill out the form below to learn how to offer protection plans in your store.

CONTACT INFORMATION

COMPANY DETAILS

Business Type

STORE INFO

Number Of Store Locations

ADDITIONAL INFO

Interested In
How Did You Hear About Us?

LEAVE US A MESSAGE

Contact us at 256-665-1464
Protect your products. Elevate your customer experience. Drive revenue growth.

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