A whole new approach to product protection.

Service plans designed for you and your customers.

New Leaf is revolutionizing the service contract industry by providing a whole new approach to customer service. We're the first and only third-party service contract administrator who believes you should never have to sacrifice superior customer service for profit. That's why we're dedicated to providing you and your customers with the best service plan experience you'll find. Join us as we turn over a new leaf.


It’s what we strive for everyday. As technology creates new products with unique challenges, your customers raise their expectations about product protection. That’s why we’re constantly looking for better ways to serve your customer by developing service plan solutions you won’t find anywhere else.


It’s how we conduct business. We treat your customers the way we would want to be treated. That means your customers will always receive the service they believe they paid for. No red tape, no strings, just an honest dedication to buyer satisfaction.


It’s what drives success. But we know that your profit indicates more than just sales. It’s a reflection of superior customer service, innovative solutions, and financially flexible partners. It’s our goal to make sure all these elements are always in perfect, profitable harmony.

What we offer
OEM Support Wide Range of Coverage
Extended Labor Program U.S. Based Service Calls
Consulting Renewals

New Leaf also covers a wide range of products from electronics to LED Lights to furniture. Click to read more about what we cover.

Sean M. HicksCEO Show more

New Leaf would love to show you how we can help you grow and retain your customers through a customized service contract program. Call us today and join the New Leaf family in 2015!

Rick GavinoPresident / COO Show more

Tired of an ivory tower insurance company not listening to your requests? As former retailers, Sean and I know your business needs. We will partner with you to treat every customer as our best customer, build better relationships around your brand & enhance your profits.

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May 08, 2014 | Colder’s: A Case Study
Colder’s, an appliance and furniture retailer that is a partner of New Leaf’s based in Milwaukee, WI was looking to improve customer service, client retention and reduce product returns. Prior to… READ MORE