“In a family business for 70+ years, we know real partners when we see them. New Leaf cares about solving problems and represents our family name with every interaction.”
Roddey Player Sr., President & CEO, Queen City Homestore – 7 Year Partner
Protection plans built on partnership.
Flexible, people-first programs for regional retailers, independent retailers, and the customers who count on you.
We’re New Leaf.
We do things differently.
From the start, we’ve believed that real relationships build stronger protection programs. As one of the last independent players, we’ve grown by earning trust, not just signing contracts. Today, we help businesses protect customers, build loyalty and increase profits with programs designed around their needs.
Proud to Partner With
We’re proud to support a growing network of retailers, OEMs, and service leaders across the country.
Here’s how we can help
Retailers and OEMs
Build or grow your protection program with a partner who puts your business first.
Explore Solutions
Programs that fit your business and your customers.
We create protection programs that work the way you do business. From furniture and appliance dealers to electronics, eyewear and specialty retail, we help you cover more and earn more. Our team works closely with yours to build plans that match your products, your brand and the way you sell.
Trusted by thousands of retailers nationwide.
Serving over 800 businesses with 2,500 store fronts across the country. Backed by A-rated insurance partners. Active programs in 50 states. We’re proud to be the partner businesses count on to protect their customers and grow their bottom line.
Independent, flexible and invested in your success.
We’re not a giant insurance company. We’re independent, just like most of our partners. That means we stay flexible, work faster and put real relationships ahead of paperwork. We show up for your customers the same way you do, with protection that fits your brand and builds long-term loyalty.
